Pro Sports
NFL SUPERBOWL 50 "SUPER BOWL CITY"
MAIN STAGE DIRECTOR 1.1 Million Fans
San Francisco was the epicenter of SUPERBOWL CITY nestled under the Bay Bridge. Live broadcasts on CBS, NFL Network and media outlets from around the world. It was great to be back in THE CITY BY THE BAY with the super talented team from e2k events & 49ERS Entertainment. Mainstage Director: Jay Howarth
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"There is no doubting the expertise of Jay Howarth prime motivator and “energizer” of her audience. “If you catch the moment, it builds like those great Hollywood films when the whole studio breaks into dance-- except at Wembley its live” And like a Hollywood film set, Jay, who has choreographed American cheerleaders and rock bands, cleverly manages the audience response as the drama of the game unfolds.”
The NATIONAL FOOTBALL LEAGUE
SAN FRANCISCO 49ERS LEAD FIELD DIRECTOR, 5 Seasons
NFL SUPERBOWL XIX PREGAME DIRECTOR
NFL LONDON WEMBLEY ENTERTAINMENT DIRECTOR, 5 Seasons
NFL INTERNATIONAL ENT DIRECTOR: 5 Countries, 7 Seasons
NFL PRO BOWL EVENTS & CHEERLEADERS, 9 Seasons
DENVER BRONCOS ENT & CHEERLEADER DIRECTOR
NFL SUPER BOWL 50 DIRECTOR Main Stage “Super Bowl City”
The XFL and ESPN's 30 for 30
The XFL CHEERLEADERS: 8 Cheerleader Teams. 100 Pro Cheerleaders. 144 Football Games. $1M+ budget.
Jay created the most notorious sizzle in pro sports for TV sports icons Dick Ebersol and Vince McMahon.
SI Oscar goes to XFL Cheerleaders
“BEST UNIFORMS IN SPORTS”
"The XFL was an incredible opportunity to look at every aspect of the football machine and ask what could you do differently. How would you take it up a notch?" Jay Howarth ESPN Films 30 for 30
OLYMPIC GAMES
Entertainment and Field Producer/Director
LOS ANGELES: Opening Ceremonies segment: Debut "Olympic Fanfare"
ATLANTA: Opening Ceremonies, Soccer Events at The Orange Bowl, Miami.
SALT LAKE: Closing Ceremonies: Torch Extinguishing Moby & AntiGravity
LA 2028: IOC Bid Events Stage Manager for Bourgeois Productions
WOMENS WORLD CUP
NIKE INC - SHOW CALLER
The historic Women's World Cup in Los Angeles was broadcast globally for the largest TV audience for a women's sporting event. With Nike's $180 million ad budget resting on her shoulders, Jay called the 10 hour live event as, literally, the whole world watched.
Jennifer Lopez's performance of her WWC anthem "Lets Get Loud" is the official video. For Nike Inc and e2k events.
FIFA SOCCER
MAJOR LEAGUE SOCCER
MLS CUP FINAL Season #1: Boston, Stadium Show Caller
MLS Dallas. Season #1 Dallas Burn Ent Director
MLS Los Angeles Season #2 LA Galaxy Ent Director
WORLD CUP Paris, France. Nike Opening Event, Director
WORLD CUP Pasadena CA. Nike Game Day Show Caller
